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Extra info for Ace Your Case IV: The Latest and Greatest (Wetfeet Insider Guides)
Candidate: The question of the rate is a little bit trickier, as that varies depending on the time of day, day of the week, possibly temperature, and even time of the year. To keep things manageable, let’s assume that we’re talking about a Starbucks that’s open five days a week, like the one near my office. m. m. At those times, the Starbucks should be staffed most heavily and drawing the greatest crowd, so the rate of service will be higher. At other times of the day, the rate is likely to be slower.
Interviewer: Well done. Nailing the Case Case 3 Having fallen on hard times, your consulting firm has decided to serve a notorious bank robber. He has asked you to determine how many briefcases he must bring with him in order to steal $10 million in cash, all $100 bills, in bundles of 1,000 bills each. 58 This is a market-sizing question in the sense that its purpose is to check your ability to structure your answer and run simple numbers. Bad Answers • Your firm works for a bank robber? That sounds so interesting!
41 CASE 10 ... continued Key approaches/frameworks: The Practice Range Outline for my answer: Action recommendations: 42 CASE 11 Your client is a major car manufacturer with significant sales and brand equity. Though the company is doing well, the CEO is looking for incremental opportunities. A major area of concern is that customers’ positive interactions with the brand are largely limited to the car-buying experience, which occurs on average once every three years. How would you increase customers’ positive interactions with the brand?